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When the person who comes second or worse in a Reality Show gets more out of it than the winner, be it in post-show popularity, sales, endorsement cash, or simply not looking like as much of a jackass on national television.
For the talent-based shows, the reason can be described easily.
The new outfit must incorporate aspects of the now-thin woman's personality, as well as the designer's own style.
Each designer is given to use for additional materials. Designers and Clients: Designers are to create a garment using any materials that were available at the Hershey's store in Times Square, New York City.
Another reason is that the runner-ups simply decided that they weren't up to par in that field (they did lose, after all), but also discovered they had talent in a different field during their time on the show (acting is the most common such talents) and successfully pursued a career in that without attaining the trappings of the original competition's winner.
This trope is also common in awards shows such as the Oscars or the Grammys, where the winners can vanish almost as soon as they win, and then be completely overshadowed by at least one of the competitors they beat in a given category.
Through a series of weekly challenges, contestants were eliminated, leaving three finalists left who then went on to show their designs in the final episodes at New York Fashion Week.
Then working in four teams of three, each team must incorporate all three styles into a cohesive collection of three outfits. Each designer has to create an outfit for a woman who has recently lost weight, using one of the woman's outfits from before her weight loss as raw material for the new design.
Each designer selects one of six WWE Divas based on their general attitude, and must design an outfit that matches that attitude and can be worn in the wrestling ring.
The designers are given 0 for fabric and two days to complete the designs.
With singers, for example, it might involve churning out a sub-par album to capitalize on their star power.
Hype Backlash sets in, and people will tend to get a little sick of them.
The designers arrive in New York and are asked to create a garment that best reflects who they are as a designer.